Indie Pendent

Brief: I’m your little brother so make me a poster for my DJ night.

Concept: Just as a DJ doesn’t play his own songs, the poster refers to album covers – in this case Blood Red Shoes with a pinch of iTunes. Inspired by the modern venue where they turn their tables, I decided to keep it clean & slick.

Creation: Kasper Dado

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Holland Casino

Client: Hallo Academy – case study

Brief: Come up with the next commercial for Holland Casino.

Concept: Five – When you gamble you can never predict what the outcome is going to be. So the best you can do is to recognize  ‘clues’ and benefit from it. Trust your gut instinct.

Creation: Aimée Wentges, Carlijn Danser, Kasper Dado

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Hamleys Shop Window

For the annual student D&AD Awards we sent in this little concept.

Client: Hamleys Toystore.
Brief: Make Hamleys shop window in Regent Street stand out and draw crowds.
Concept: The shop window as an interactive canvas for the endless creativity of kids.

Creation: Kasper Dado, Marco van Heerde, Paul Weatherall

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I Push me

Brief: Promote the upcoming ‘Your World’ paralympic event and get the abled bodied to pick up the glove with physically disabled and participate in this sports event.

Vision: The physically disabled are challenged every day by the rules we have created. Rules at work, in sports, up to the dictated height of a sink. Once rules are written down they become nonnegotiable and

we take them for granted. But who are we not to challenge them. Play by somebody else’s rules.

Concept:  Alter everyday sport facilities to make people aware of the will power of the physically disabled
Try my willpower on for size – I Push Me

Creation: Kasper Dado, Paul Weatherall, Thomas le Grass

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Crisis – The Bench Sessions

Brief: Rethink homelessness.

Insight: Homeless people sleep outside on the bench of what we see as ‘true members of society’ with zero contribution to our evolution. Integration is what Crisis and the world truly desire.

Concept: A Social Conversationalist – We have created a position for the homeless (if they choose) to be part of society again. By concentrating on their need to talk, listen and share, we feel that they are the modern shrinks where social contact is their fee.
Time poor, cash rich professionals under all that paper work, miss real human contact. A trait that the homeless have in abundance. What if? instead of of power lunches and overpriced sushi, we could see a park at lunchtime with benches full of strangers. Sharing conversations with the homeless and if they swap business cards at the end….wow!

Bench Sessions: The Social Conversationalist is active in a project aptly named the Bench Sessions. A bench becomes a makeshift office for the conversation to flow. Besides his ‘office’ a Social Conversationalist has personalized business cards to enhance the feeling of professionalism and equality. These cards can also be found at offices in the benches vicinity. For the companies a unique way to exhibit their social responsibility.

Online: Besides the information on the Bench Sessions. You can find which Social Conversationalist has their sessions in your area by typing in your zip code. Do they still scare you? Click on one of them to know them a bit better by their profile.
When you have had a Bench session you can leaf a review online for the next to read.

Read about the first Bench Sension here.

Creation: Kasper Dado, Marco van Heerde, Paul Weatherall

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Sloepdelen – Worry free boating

Sloepdelen offers the service to rent a small boat to navigate through the canals of Amsterdam.

Challenge: Increase the brand awareness of Sloepdelen in the city of Amsterdam.

Idea: Insight shows that people actually don’t want the hassle of maintaining their own boat. By showing the cons of owning a boat the comfort of renting a boat with Sloepdelen is emphasized.

Concept:

A small but scalable guerilla advertising concept attracts attention and provides a memorable experience, instructing people to dial into a pre-recorded message that humorously reinforces the product benefits.

Note from Stephan A. Hall (Curator: Killed Ideas, Founder and Editor: Adrants):

“This campaign has a well-developed story and a plotline. Using real people and campaign plants, an argument is made for renting versus owning a boat. And it is done in a way that allowes the person to come to that conclusion on their own – the best way a person can learn.”

Creation: Kasper Dado, Thijs de Boer

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Pet Cemetery Zevenhoven

Challenge: Pet Cemetery Zevenhoven offers funeral services for much loved deceased pets. Objective: Create a buzz around the brand on a no- to small budget.

Idea: Make people think about the way they would pay their last respects to their pet. By using typical signs, messages of grief and symbols accustomed to a humans death for pets, a feeding ground for discussion is created. All the messages are used in their natural environment to enlarge the effect. A sticker slapt on the messages raises the question whether this is appropriate and offers a better alternative: Pet Cemetery Zevenhoven.

Concept:

• Memorial stone: A memorial at the place of the accident of Brigitte.
• Obituary: In national newspapers on their obituary page a spoof of a deceased pet stands among other regular obituaries.
• Commemorative plaque: Which indicates the favourite territorial mark of Pluto.
• Condolence site: On existing condolence sites spoofs pop up for deceased animals.

Creation: Kasper Dado, Thijs de Boer

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NL20

Brief: Enlarge the brand awareness of this Dutch urban magazine in the four largest cities of The Netherlands.

Idea: “Diving into the city” is a Dutch expression that indicates that you are about to have a day or night out in the city. We took the expression literally and used a diving board as a medium to get NL’s message across.

Concept:

• During day time
  To create a buzz, diving boards start to appear on strategic buildings in the city. There is no branding just the corporate colors of NL.
• At night time
  At night NL reveals her identity. The diving platforms transform into a visual spectacle. Projected on the wall you see cheerful people in their evening wear literally diving into the city. Payoff: “Dive into the city with NL20″

Creation: Kasper Dado, Thijs de Boer