Kasper Dado

We are always looking for that Holy Grail. That one thing that holds the key to the consumers mind. The marketing tool that gives a marketeer wet dreams under his crisp, dry cleaned Frette designer sheets. And so guru’s preach new techniques and people start to parrot their savior. But a lot of times these followers have no idea what they are talking about. Sure it is new and it is hard to explain, but hey, why would I buy it if you can’t sell it? One thing that works for me is when I see it in action.

One of those buzz words is co-creation. I’m not going to explain how it works,  just watch and enjoy a fine peace of co-creation.

Tagged: co-creation, SOUR