The die is cast. From now on I’ll be working under contract for the man. No more mid-day breakfasts, no more late night adventures during the week and no more six week holidays. That’s a price I happily pay for working with epoch makers at the front of the fast changing advertising industry.
Over time you collect too many magazines that you don’t want to throw away. Maybe you need them to find inspiration, the articles in it are worth a reread or maybe you just want to impress your friends that are coming over for a drink tonight (it doesn’t by the way). But where can you leave 28.743 pages of quality articles, photo’s and eye-candy without being a hindrance ?
Apparently my writing has not gone unnoticed. The guys from the relatively new and fast growing dutch blog Medialandschap.nl asked me to put down some words on screen now and then. Together we are going to inspire the dutch readers with advertising, innovation, technology and a tiny bit of art.
Besides your tweets, pings and posts you can now ad blips to your list. Think of blips as the tweets of Google Wave. Although Google Wave is still ‘invitation only’ and at beta stage, some companies are already embracing it as the ultimate tool to get in touch with their audience.
We are always looking for that Holy Grail. That one thing that holds the key to the consumers mind. The marketing tool that gives a marketeer wet dreams under his crisp, dry cleaned Frette designer sheets. And so guru’s preach new techniques and people start to parrot their savior. But a lot of times these followers have no idea what they are talking about. Sure it is new and it is hard to explain, but hey, why would I buy it if you can’t sell it? One thing that works for me is when I see it in action.
Today everything seems to be ‘green’. Green cars, green fashion even green banks. Companies are eager to show their responsibility when it comes to climate control. And who helps them with spreading this message? Exactly, ad-agencies.
Two words: Dutch summer. That was what I had to work with for Fonk Magazine. Is there actually something like a Dutch summer? And if there is, how do you know you are in one? Say hello to the Salad Index.
Most of the time the best idea doesn’t survive the iron will of the client. So what do you do when your client says your idea is shit?
Well, you send it in for Killed Ideas.
For a lot of people the homeless are like street furniture. You know that they are there but you pretend not to see them. For these people we came up with an initiative called the Bench Sessions. A project to help homeless people to become part of society again and for the cash rich, time poor professional to cut on his psychiatrist costs.
Together with Marco Van Heerde and Paul Weather, I have won an in-book with our Explorer’s Luxury Hamper for the prestigious warehouse Fortnum & Mason. The work will be published on the website of D&AD.